Best Lip Oils 2025: The Viral Lip Care Trend Explained
Lip oil has become one of the most sought-after beauty products of the last two years. A category that barely existed a decade ago now has waiting lists, viral TikTok reviews, and a loyal following that rivals traditional lip gloss and lipstick. The appeal is simple: lip oil delivers the shine of a gloss, the comfort of a balm, and the nourishing benefits of a treatment — all in one product.
This guide covers why lip oils have taken over beauty feeds, what makes them different from gloss and balm, how to choose one for your needs, and the best lip oil products available in Pakistan.
Lip Oil vs Lip Gloss vs Lip Balm: What Is the Difference?
Lip gloss is formulated primarily for shine. It typically contains synthetic polymers that create a high-gloss film on the lips, but it offers minimal nourishment and can feel sticky. Shine fades quickly and it does not treat or repair the lips.
Lip balm is formulated for protection and repair. It seals in moisture with occlusive ingredients (like beeswax or shea butter) but typically has minimal shine and a waxy or buttery texture.
Lip oil combines the best of both. The oil base delivers gloss and shine with a lightweight, non-sticky finish, while plant oils and actives like vitamin E and hyaluronic acid penetrate the lip tissue to nourish, plump, and repair over time. The result is lips that look glossy and feel soft — immediately and with continued use.
Why Lip Oils Are Trending Right Now
The shift toward "skinification" of makeup — treating makeup products as skincare hybrids — is the biggest driver of the lip oil trend. Consumers want products that look good while doing something good for the skin. Lip oils deliver on both counts. They also fit the "your lips but better" aesthetic that dominates beauty right now: a natural, glossy, healthy look rather than a heavily matte or heavily lined finish.
The Rhode Lip Peptide Treatment and Dior Lip Glow Oil in particular went viral for their ability to give lips a glossy tint while visibly improving texture and fullness over time.
The Best Lip Oils in Pakistan
Dior Lip Glow Oil
The Dior Lip Glow Oil is the lip oil that started the modern trend. It uses Cherry Oil — known for its high content of vitamins A, B, C, and E — alongside Dior's signature Lip Glow technology which reacts with the lip's pH to reveal a personalised pink tint unique to each person. The result is a universally flattering flush of colour with a high-gloss, non-sticky finish. It conditions lips with every use and the scent is light and pleasant. Available in multiple shades, it works as a daily lip treatment and a sheer colour product simultaneously.
Rhode Lip Peptide Treatment
The Rhode Lip Peptide Treatment by Hailey Bieber is one of the most talked-about beauty products globally. It uses peptides to support the skin's collagen structure in the lip tissue, improving fullness and definition over time. Shea butter and cupuaçu butter provide deep conditioning, while the formula delivers a glazed, glossy finish without stickiness. Available in clear and multiple tinted shades. Beyond the hype, it genuinely delivers — lips feel softer after the first use and visibly plumper with regular use.
Laneige Lip Sleeping Mask
The Laneige Lip Sleeping Mask in Berry is technically a lip mask, but it functions as the ultimate overnight lip oil treatment. Applied before bed, the blend of antioxidant Vitamin C, Berry Mix Complex, and hyaluronic acid works overnight to repair, hydrate, and smooth the lips. You wake up to noticeably softer, more plump lips. It can also be worn during the day as a balm base under lipstick or gloss. A consistent fan favourite for severely dry or chapped lips.
How to Wear Lip Oil
Alone: A swipe of lip oil on bare lips for a fresh, glossy, effortless look. Perfect for everyday wear or the no-makeup makeup look.
Over lipstick: Apply lip oil over a matte lipstick to add gloss and transform a flat matte shade into a richer, more dimensional finish.
As a base: Apply lip oil before lipstick to create a smooth, hydrated surface that helps colour apply more evenly and wear longer.
As a treatment: Apply a generous layer before bed, over or instead of lip balm, and let it work overnight.
Ingredients That Make a Lip Oil Worth Buying
- Jojoba oil — lightweight, absorbs quickly, non-comedogenic
- Cherry oil — rich in vitamins, gives a natural tint
- Vitamin E (tocopherol) — antioxidant, repairs and protects
- Hyaluronic acid — draws moisture into the lips, improves fullness
- Peptides — support collagen structure in the lip area over time
- Shea butter — occlusive, seals in moisture
Shop Lip Oils in Pakistan
Find Dior Lip Glow Oil, Rhode Lip Peptide Treatment, Laneige Lip Sleeping Mask, and more at Alayah Beauty Spot with Cash on Delivery nationwide. Browse our full makeup collection.
